GHOST Energy - Citrus
Ocean Breeze. Refreshing Sips. Morning Sets.
Sit back and enjoy your first sip of an ice cold citrus GHOST Energy.
I created 8 pieces of content for this campaign. The purpose was to create content for a mock campaign for a product that appeals to me. The art direction is a mixture of POV and lifestyle. The approach to this content allows the consumer to envision themselves as the person in the content.
7 Photos 1 Video
The Creative
Challenge
1. Create a social media campaign that appeals to young male surfers
2. Strategically align the GHOST Energy brand with the surfing audience
3. Create a tag line for the citrus energy drink
Tagline:
The Summer Sidekick
Media
Strategy
Audience:
- Male 20-28
- Athletic/Surfer
- Caffeine consumer
Why Citrus?
The Citrus flavor is a bubbly refreshing mixture of lemon and lime, perfect for those warm beach days where there's not a cloud in the sky.
Who is GHOST Energy?
GHOST Energy is a sports nutrition focused energy drink brand. They are fully transparent with the ingredients in the can, offering a very low calorie drink with no sugar, and no artificial flavors.
Location:
An East Coast Beach