BREW Coffee Bar
Social Media
Latte art. Holiday hours. Seasonal drinks.
Posting daily content to multiple social media platforms promoting featured seasonal items and educational content about coffee. Content ranges from photos to illustrations to videos & stop motions. The goals were to increase awareness, net sales and the customer base for BREW Coffee Bar.
The Creative
Challenge
1. Create daily content that appealed to the customer base
2. Identifying the best times to post content on all social platforms
3. Develop monthly and seasonal campaigns
Media
Illustrations
Video
Seasonal
Strategy
Audiences:
Customer Persona Group 1:
- Female/Male 19-24
- College Student
- Coffee mostly sometimes tea
- Lives on campus
- Place to study
Why BREW?
They are a locally owned and operated coffee shop that sources as many food and beverage items from other local companies as they can. BREW Coffee Bar supports their community and I wanted to help them so they could continue to be an impactful business in their local community.
Who is BREW Coffee Bar?
Locally owned and operated specialty coffee shop in the West Toledo/University of Toledo area. Serving locally roasted coffee from Zingerman’s Coffee along with local made-from-scratch pastries and desserts from 7 Little Cupcakes, Vegan Taste, and So Sweet Lebanese & French Pastries; and food items from Barry’s Bagels, and Tiger Bakery.
Customer Persona Group 2:
- Male 26-30
- Local Business Professional
- Prefers pourover coffee
- Place to get work done
Customer Persona Group 3:
- Female 48-55
- Comes in with friends on weekends
- Coffee
- Enjoys local pastries with coffee